Facebook Timeline and Facebook old profile are several worlds apart. Aside the reorganization of the page, information that viewers pay attention to on Timeline is totally different from what viewers used to see on Facebook Old Profile.
Earlier on this site, we talked about whether Facebook Timeline is compulsory or not. Later, we discussed the alternative to getting rid of Facebook Timeline instead of totally deleting your Facebook account.
Facebook Timeline
As a continuation of the article on Facebook Timeline: the Good, the Bad and the Ugly, let’s see the actual changes brought by the Timeline.
Information Exposure & Privacy Solutions
Compared to Facebook old profile which reveals only latest information, Facebook Timeline exposes so much information of your everyday affairs and your past. On top of all that, information on the Timeline are well spelt out and well presented such that viewers of Timeline find it easier to locate, view and search for more information about you.
Fortunately before introducing Facebook Timeline, the company actually anticipated related privacy concerns and rolled out greater privacy control on all your posts and tags than what was available on Facebook old profile. Now, you have privacy tools next to every post. You can also go back to very old posts and delete the posts you are uncomfortable with.
Facebook Old Profile
Profile Photos and Cover Photos
One thing that is an entirely new addition to Facebook profile is the Cover Photo. In the past, Facebook users were limited to only Profile Photos and albums. Now, Facebook Timeline allows people to upload large Cover Photos at the top of their Timelines to emphasize their personalities. The Cover Photo is used for different things by different people. Businesspersons enforce their business personalities using customized Cover Photos, whereas fun-loving individuals prefer to use pictures of nature, celebrities, events etc.
The Most Prominent Profile Information Has Changed
This is a very useful study for business owners and advertisers on Facebook. Eyetracking software from Eyetrackshop was used to compare Facebook Timeline with Facebook Old Profile, and here’s what they found.
Unlike Facebook old profile where profile photos and latest posts are the first to be noticed by profile viewers, Cover Photos get noticed first on Facebook Timeline. That means, you need to pay more attention to your cover designs. Better Cover Photos can be gotten from Facebook Timeline cover design providers on the Internet, and many of them are free of charge.
For advertisers, it will interest you to note that Facebook ads get noticed more on the Timeline. That means advertisers should expect better results on Facebook.
Lastly, personal information (employer and location) gets noticed more than in the old profile. This means, you should pay more attention to whatever information you have on that panel.
Access to the Oldest of Old Posts
The most impactful change brought by Facebook Timeline is “Timeline” itself. Now, you or your visitors can go over the history of your life in short quick clicks. It is actually interesting to go through your first posts on Facebook, see your first friends etc. Even the periods of your life before Facebook or the Internet existed are depicted in some way.
So Facebook Timeline has actually changed everything about Facebook Profile, and these changes favor the company on one hand and favor you on the other hand.
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