Facebook Open Graph was first launched in 2008 leading to the creation of a wide array of new powerful features including Facebook Like, Facebook comments, Live Stream, Facepile, Log in Button, etc that instantly connect your Facebook page with website visitors and make sharing experience possible with the click of the mouse. Since most people remain signed into Facebook throughout the time they spend on the Web, website owners quickly adopted the feature.
What is Facebook Open Graph?
Facebook Open Graph enables a Web page to act the same way as any other object on Facebook. It makes use of simple apps that integrate websites and Facebook. Consequently, website owners can publish their updates and set up targeted ads to people who have liked their pages in the past. Such apps are now an essential part of socially optimizing a website.
Apparently, Facebook is now introducing another set of apps to increase users’ engagement on their site. This upgrade was previously announced at the f8 conference in San Francisco last year September. The new Open Graph apps will allow frictionless sharing of information without having to click “like” or any of such buttons.
The apps are meant to spark up social engagement on the giant social network by helping users to share everything they are doing without having to implicitly click a button. Facebook asserted that previous buttons constrain sharing experience, because users have to make an implicit endorsement of those contents.
How the New Facebook Open Graph Works
The new Facebook Open Graph is different from the previous one in 3 significant ways:
First, apps do not need to ask permission from users before sharing information about what they are doing. Instead, the first time Facebook users give permission to an app, a new permission screen will appear for them to choose the type of contents that should be shared with them.
Such auto-permitted updates will appear in their Facebook ticker as they come but not in the News Feed, except important events.
Lastly, users will also be able to share experiences via the new Facebook Open Graph and the ticker automatically.
How to Use Facebook Open Graph
Adding Facebook Open Graph is very simple. All you need to do is add some Meta tags to your web page, and a bit of HTML. For an in-depth explanation of how the new Facebook Open Graph integrates with users’ timeline, see Open Graph on Facebook. If you cannot handle it yourself, you may have to ask your developer to help you out. Facebook has a tutorial page that explains everything. Developers also can now build on the Open Graph since it seems to be getting out of Beta.
In conclusion, like Facebook Timeline Feature there is a possibility that privacy concerns will rise over the new Facebook Open Graph. However, the company is sure to find its way around it and make possible modifications. Obviously not everyone wants frictionless sharing of their everyday life, whereas there are many other people who will jump to the innovation.
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